Since its establishment, the company has always adhered to the business philosophy of “professionalism, integrity, service, and win-win”, and adhered to the spirit of “technical specialization, high-end products, refined services, and maximizing value” and “green positive energy and stimulation”. "New Power" brand building concept, and establish long-term "production, learning, research" strategic cooperation relationship with universities and other related institutions at home and abroad, dedicated to the research, development and promotion of functional oils.

It has unique technology in the deep processing of vegetable oil waste, especially through joint research with a number of research institutes, as well as the absorption of advanced technology in the comprehensive development of foreign oil waste, and employs many experts and scholars as the company's perennial technical consultants. Focus on the technical development of soybean phospholipid oil and its ancillary products.